Audited Facebook Ads, Google Ads, social media channels and email marketing assets. Analyzed the market, audience and competitors. Developed, executed and constantly optimized paid ads effectively designing a Facebook & Google Ads fusion. Mitigated seasonality effects by synergizing with social media strategy to keep the audience engaged, generate good will in the community, incite customer advocacy and consequently increased the LTV. Generated outstanding results through the high season weeks with ROAS well over 20 while the lifetime ROAS was more than 10.
PURPOSES
Growing revenue through paid ads.
Engaging the community to generate good will and advocacy.
Generate leads for email marketing.
Synergize to maximize results.
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